Welcome to the dynamic field of marketing! With rapid technological advancements and changing consumer demands, marketers must stay informed about new strategies like social media, mobile, and customer relationship marketing. This seventh Canadian edition of Marketing: The Core embraces these changes, with a focus on real-time and content marketing, offering tools to help students navigate today’s marketing environment.

The updated edition also includes chapters on digital marketing and financial literacy, ensuring students understand how to apply marketing principles in real-world contexts. The text features fresh content, examples, and insights, making it relevant to Canada’s marketing landscape. Each chapter is visually engaging, with helpful pedagogical tools like chapter outlines and end-of-chapter features that reinforce learning.

This edition is designed to help students grasp the evolving nature of marketing while emphasizing critical strategies such as social responsibility and integrated marketing communications.

This course qualifies for Tuition Tax Credit with Form T2202.

Earn 10 CPD credit hours with this course.

This purchase is non-refundable.